A step by step guide on how to be a social media influencer and make money using Facebook, Instagram or any social media
It is no secret that we love spending our time on social media. We love it so much so that most of us spend more time on social media than anywhere else. It is informative, engaging and the same time helps you keep connected to the outside world from the comforts of your personal space.
As of 2017, according to Statista the number of social network users is a staggering 2.4 billion users. While this is good news for marketers around the globe looking for varieties of mediums to reach to their potential customers, many talented users are also earning a living from using social media from the above said marketers.
While it may sound a bit too much for a normal person to reach to a level where you earn a substantial amount of income from social media, one must understand it is not impossible and rather easy with the right focus and dedication. One of the recommended ways to make money using social media is to become an influencer. Influencer marketing is here and is here to stay for a long time.
So, Read on to know more about influencer marketing and how you can become a social media influencer.
What is Influencer Marketing?
Influencer marketing is the type of marketing that focuses on using key leaders in an industry to spread a brands message. Influencer marketing is thus closely related with social media marketing and content marketing. Simply put, influencer marketing is when brands and companies associate with social media individuals to spread their message. According to Tap Influence following are the key components of influencer marketing
1) Identify key brand or product influencers, either manually or through a platform.
2) Create a marketing campaign directed at those influencers.
3) Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers.
4) Track key metrics relating to reach, sales and brand awareness.
Who is a social media influencer?
According to Pixlee A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
Breaking that up, a social media influencer is a user who has:
A) Established credibility in a specific industry.
B) Large number of audience .
C) Can pursuance their followers by virtue of their authenticity and reach.
How does a social media influencer get paid?
A social media influencer gets paid by brands who wants to associate with him/her based on the industry they specialise in. Brands may choose any influencer that they think is suitable for their brand and associate with them.
Some influencer may get works based on their talent and area of expertise.
On youtube, influencers with large amount of views can earn money off of advertisements from YouTube.
How much money does a social media influencer make?
How much an influencer earns really depend upon what type of content they have, how good a content creator they are and most importantly how much followers they really have. So only a rough estimate of the amount earned can be given. What celebrities earn, on the other hand, is entirely different.
Scoopwhoop in its 2016 article roughly estimated that an Instagram influencer with 2000-9000 followers can earn about 4000- 16000 per post. While, an influencer with 10000 to 50000 followers can earn 16000 - 30000 per post.
An influencer with 60000 to 100000 followers can make about 35K to 65K per post. And, with more than 100000 followers, one can roughly make about one lakh per post.
While the above might be a rough figure, this can give you a vague idea on how much an influencer has the potential to earn per post.
In india however, the above said figure might be a bit unrealistic. From what we know, an influencer on Instagram with around 50K followers can expect to earn about 5000 to 15000 rs per post based on their reach and impressions.
On youtube, this might be a different case altogether considering the revenue from advertisements. A youtube influencer will get paid by Youtube for the views and can also get revenue from collaborating with brands.
How to be a Social Media Influencer - Step by Step guide on how to make money using social media.
Here is our comprehensive guide on how to become a social media influencer;
Step one: Find your niche
You cannot be a know it all in social media (or anywhere). The first step in being an influencer is to know which industry or field to influence. It is always ideal to choose an industry that you know a lot about or one you have interest in. This will ensure you wont be starved for content or content ideas. Choosing a field that you know more about will help you build sufficient credibility and influence in that industry thus helping you gain followers over time. Also, being in a niche will ensure brands know why they should choose you, that way they can easily associate with you.
Being in a niche will provide you with a sort of filtered audience ensuring whatever content you post are of value to your followers.
All of this is an exception if you are a media celebrity or a sports star! (Here I am assuming you are not).
How to find your niche:
One way to find your niche is to ask yourself what you are good at. Then you can use tools like Google Trends to know how much people are searching for it.
Then head over to your favourite social medias and do a search there relating your topic (or hashtag relating to your niche) and understand who are the current top influencers.
This will also give you an idea on how many people are interested in your niche industry or whether that niche is valuable enough to pursue.
Step two: Narrow your social media channel to focus on:
We know there are plenty of social media channels nowadays and there might be many more to come in the future. It is ideal for you to choose at least and at maximum 3 to 4 channels that you want to focus on.
Choosing the right social media platform largely depend on what industry you are focusing on and what type of content you are comfortable with. This also depend on what your target market wants. For example, a motovlogger (a vlogger who vlogs on motorcycles) might choose his primary medium as Youtube while a professional photographer might choose Instagram to deliver his/her content.
A writer on the other hand might choose Medium over other social medias. So, it all depends on what type of content you are comfortable with.
It is recommended that you have one primary medium to deliver your core content and then use the other mediums to give your followers more interesting content that can eventually drive more traffic to your core content.
Mumbiker Nikhil is a motovlogger from Mumbai. He has recently seen a huge fan following on Youtube. He also uses Instagram extensively to give exclusive pictures and ride updates so that he keep in touch with his followers consistently while eventually using the same to drive more traffic to his Youtube channel. That is one solid strategy you can use.
Bloggers use social media to keep their fans updated when a new blog is live and can also provide them with many insights on their favourite influencers personal life. Social media is thus a great tool to keep in touch with your fans.
Step three: Create a content delivery (posting) plan:
Now that you have chosen the right social media, it automatically chooses the type of content you are delivering. The next step is to know when and how much to post. How often and when to post is the question that need to be answered.
Now, it is entirely up to you to decide when and how much to post. A good practice to always listen to your existing followers and understand what resonates with them. The best analytics is your own analytics. So listen, understand and improvise accordingly.
Step four: Create valuable content:
Now comes the hard and the best part. Create content that are relevant and valuable to your fan following.
You have people following you because they like the type of content you create and provide. They stay up to date with your content because all of your content is valuable to them in some way.
Being a social media influencer means bringing out valuable content that is relevant to both your followers and industry. To stay prominent and relevant it is imperative for an influencer to do so. A blogger should write valuable blogs, a photographer should click nice and upload nice photos, a food blogger should continuously indulge in varieties of cuisines and upload photos or videos of the same.
Step five: Be consistent in posting:
It takes time to build up a sizeable audience. That is one reality an influencer should understand. For the same, one needs to be very consistent with the content type and delivery. Whatever your content strategy is, always stick to it and be consistent.
It might take couple of months or it might just take a year or two in building up your own follower base. So be patient, and be consistent.
Step six: Do your networking:
Now is your time to let the world know your are bringing out valuable content by networking with fellow bloggers and other brands. That is one easy way to spread your content. Also make sure you read top blogs, keep up to date with all the content that pops up in your industry and interact with all the interesting ones. That way you can earn a place in the mind of other fellow bloggers and influencers and also this will help you build your own. Also, let brands know the type of content you are bringing. This will earn you a place in the mind of brands and marketers.
Step seven: Promote yourself:
It’s time to let go of any inhibitions and start promoting you and your content. While good content is good by itself, a bit of self promotion will always help you and your brand. You can do this by using your expertise in the field and showing it off whenever you can. Also, you can use affiliate blogs and social media pages in your industry to promote your content. In social media, a bit of self bragging is never that bad as long as you are good at what you do.
Step Eight: Build a community:
Now, you might have seen influencers referring to their followers and fans as family. It is not surprising to know this since being an influencer is always about keeping your fans and followers close. How close you ask? As close as possible. There are many social media influencers out there who even now hides their real identity. In most of such cases, their content is the king and that is what builds the community.
If you checked out my story yesterday you saw that I’m working on my first sculpture. I get so many emails inquiring about my art. With the LXNDO HEAD sculpture, I want to make something beautiful, unique, that will be obtainable first and foremost. In case you missed the story, I will be pinning them to the highlights. Happy Sunday! #TheSuitedRacer Before anyone asks: Overcoat: @acustom Shirt, tie: @acustom Gloves: @zara
Building and having a relevant community will aid in enhancing your online image. Consider your fans and followers as part of your extended family and open up discussions and opinions. This can spark conversations that might become valuable to your image. Always know, you are an influencer because of your fans and never, ever ignore them.
Step nine: Interact consistently:
What good will it do if you are an influencer who just posts content and never replies to whatever your followers are commenting. Interaction is the key in making people like you.
When you are seen as a leading person in an industry then people are bound to ask you questions that bothers them and it is ,I dare say, your duty to let the people know your opinion on the subject. Credibility is one of the important factor that can build up your online persona and to build that key interaction with those who ask the right questions are absolutely necessary.
Step ten: Listen to feedbacks:
Feedback is one thing that can help anyone grow. Constructive criticisms and appreciations are something that any individual can use to grow. To propel as a key leader in a field it is imperative for you to understand the importance of feedback from other key fellow influencers and your followers. Always listen to what others have to say about what you are doing good and what you are doing wrong. This can even make or break your entire online image.
Growing your Social Media followers; What to stay away from.
I wish I could say everything in social media is clean and neat. But it is not! There are different ways to grow your online followers and they can be categorised into:
Generating followers with a Bot.
Let me list the bad one first. You can get plenty of followers with bots on social media. All you have to do is give the link to your profile and BAM!!! You have got plenty of followers. While this might at first look like a good idea, brands and marketers around the globe have devised ways of finding out fake and bot followers.
Even a manual review of followers can land you in trouble in such a case. If caught, you could easily be a black listed influencer and never land with any fruitful gigs to make any money.
Yes, you can buy followers nowadays. You pay a little money and then you get followers. You can even buy followers based on demographics that you want. However, we also advise you to keep it clean and not buy any followers. We are looking for clean and neat interactive followers that not only reacts and comments but also provide you some value. There is no point in having a certain number of followers who are not going to contribute with even a single like.
What you should do: Grow followers organically:
Granted, this is slow and painstakingly time taking but it is worth all the sacrifices. Having naturally and organically gained followers means you have active and interactive followers who are up and ready to consume whatever content you throw at them.
Now that you have read all that, you are ready to build your own online image as a social media influencer and make some money by collaborating with brands in your industry. Go ahead, make us and make yourself proud and let us know what it feels like being a celebrity on your own terms.