13 Reasons Why Indian Businesses Should Focus on Video Marketing
What bothers a marketing strategist now is what type of content needs to be created that attracts their target market. While, this should be backed by solid research on understanding what type of content your target market wants, there is no denying that video is gaining popularity among different demographics.
Before we go further on exploring the reasons, consider the following facts about videos:
1) 75 Million people in the U.S. watch online videos everyday.
2) Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
3) Nearly 50% of all video is watched on a mobile device.
4) By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
5) Videos up to 2 minutes long get the most engagement.
6) More than 500 million hours of video is watched everyday on YouTube and has more than one billion users.
According to Wyzowl, 79% of the consumers say that they will rather watch a video to learn more about a product rather than reading a text and 84% of them have purchased a product by viewing a video.
Now, if all the above is not convincing by itself, then here are 13 reasons why you should be using video in your content marketing mix.
13 Reasons why video is going to be important and why you should use it for marketing:
1) Video can boost conversions and sale:
Now, that is what we all want, right? Video has proven to be one of the most important tool that have helped business boost their sales and conversions. According to Insivia an 80% increase in conversions can be obtained by using a video in a landing page.
It is not surprising to know this fact since we all are visual beings and vision is one of our most dominant sense with a direct link to our brain. A picture itself is a very prominent tool, and imagine how well moving picture can peak the interest of a viewer and thus encourage an action.
2) Video can increase email click through rate:
Email marketing is still one of the most used and effective marketing channel. Have you ever thought of integrating a video into your email? Well, you should! According to Forbes, using a video in your email will increase your conversion rate by 200-300%. A simple video in email can not only capture the interest of your prospect but also prod them to click on that link you are sending.
3) Video can help you boost your SEO:
Yes, The one thing important to any digital marketer out there. Search Engine Optimisation is and will always be important. When done right, video can significantly help improve one websites SEO.
This might not be a straight forward process, but is one of the most effective one, nonetheless. A Video can add variety and interest to your content. Also it helps you earn LINKS! How you ask? Good website get easily viewed and also gets shared. Each of those promotion increases the chance of gaining links and thus can boost your SEO. That is exactly what happened to Dollar Shave Club with their ‘Viral’ video that was at one point even trending.
The above image from majestic shows the amount of links they gathered using just that one video. This truly shows the potential of video in link building.
Take Moz’s white board Friday as another example. Here, each week Rand Fishkin takes a topic and shares his valuable insights about the topic with the world through a simple video that can be viewed on their website. Such valuable content often gets viewed, commented and even shared. This also brings in Moz many valuable links.
While the Dollar Shave Club video was humorous, the White board Friday is informative. This shows that a video does not necessarily have to be made viral or funny in order to earn links. All it matters is that the content is valuable for people who are being targeted.
Thus, it is clear that video can help you boost your SEO.
4) Video can increase brand awareness:
For all of us who are weary about branding and brand awareness, it is holy grail to be associated in a prospects mind. Companies and brands across the globe are constantly fighting for recognition and are often doing too much to get there.
For example, Louis Vuitton is now cleverly using video to show some behind the scenes of how their product is made to give their high valued prospects a sneak peak.
Old Spice on the other hand have significantly improved their video game by letting their fans dictate the direction of their online campaigns and thus have enabled to drastically increase their fans engagement. Better yet, this have enabled them to increase sales by a whopping 107%
Now, think about this, video is a great way to communicate and engage with your customers. Let it be about your product, or about a new change in your company, or even be about an event that is happening, a video sends the message right through and the same helps build a brand image in the mind of your prospect.
5) Video gives great ROI!!!
For all of you who are keen on returns, here is a good news. Video is proven to give a great ROI. Wyzowl in its 2017 study said 83% of businesses believe that video gives them good ROI. While it takes effort and significant investment to make a video, what makes it worth is the amount of engagement and reactions that can be invoked using a video. So invest in video, because over 60% of marketers are planning to do so.
6) Video can drive organic traffic to your website.
Now, while paid traffic is one things, we all know organic traffic is still the king. Having just a video in your page will increase your pages visibility in search engines. Video drives 157% increase in traffic. to a page through SERPs. Also, having a video in your landing page can help increase its chance to reach the 1st page by 53%. In short, Google loves videos!
6) Mobile users love videos.
Watching video on the go is something we all love. Well, so does your customers. 90% of video viewers are from mobile.
Also, Google says that video viewers on mobile are 1.4 times more likely to watch a video ad than a viewer on any other device.
8) Videos are great for explanatory purposes:
What do you do when you have a new product that you would like to penetrate into the market? Or better yet, what will you do when you are trying to create an entire market altogether? Or what if you are trying to explain a breakthrough feature that you are sure is going to win over your prospects? What do you think is the best way to explain something to a large audience? Simple, Video! Video as a communication medium is impeccable and hence is great for explanatory purposes.
Take Crazyegg for example, they created a very compelling and creative video that explain everything they do. What it did for them was a one time investment that would pay of even now. A new user or a potential customer only has to watch this video one time to learn all about how Crazyegg works and what features they provide.
Same goes for the Dollar Shave club video that was humorous and that was why this video went on and become one of the most viral branded videos of all time. As of now this video has more than 25 million views
So, the next time you are planning on explaining something to your customers try reaching out through a video. It might just be the one push you’ll need.
9) Video Advertisements are just great! And people love them
It is no secret that we all love to watch videos. And even when we hate those tacky advertisements that interrupt our entertainment time, we tend to tolerate them when they are videos. Tubularinsights says that just the holiday season, Facebook was able to generate more than 2.4 billion views of sponsored content. That is indeed a staggering amount of view. The above stats are for those videos that were clearly marked as sponsored.
Hubspot in its 2016 article said more than 43% of people want to see more video content from marketers in the future.
10) Video encourages social media shares:
Everyone is on social media. There is no denying that fact, and that is the same reason why every brands wants to be among the crowd in social medias. YouTube is one of the fastest growing and is the second most popular social media right now. And what does YouTube have? Videos! Same goes for Facebook, with more than 1.71 Billion monthly active users Facebook is now starting to concentrate more on videos, brands are now using Facebook as the go to medium for video engagements.
It is for the same reason social media marketers are now using video extensively in social medias. However, people tend to interact not with brands or products but with things that they can connect with. That maybe why 76% of people said they will only interact or share the branded content with their friends if it was entertaining. So always make sure you keep the content relevant and entertaining.
11) Video is proven to engage even the laziest of your buyers:
Engaging the normal buyer is hard, and engaging the laziest of them is even worse. Videos are great for people who likes to have it easy. Videos are easy to consume and easy to understand. This makes it the right tool to use bar the age and even other demographics. Which is why it is not surprising that people generally tend to lean towards videos when it comes to content.
12) Video can build trust:
Gaining the trust of your prospect is of primary importance for any companies looking to reach out and looking to expand their market. That is why it is important for brands to go the extra distance to be able to build trust with their prospects. Videos are a great way to do this. Videos can invoke emotions and prod customers to interact with you. This is a great way to build trust, by being able to get people talking to you, you can make them talk about you to people they know. Moreover, 57% of people said that a video gave them more confidence to make an online purchase. So what are you waiting for? Go and make an amazing video!.
13) Videos are great for generating a deeper personal connection:
A business can only grow through the people to helps. Every business out there is build to solve a problem or help another. That is why personal connections are very important. It is very easy to build connections with mobile users since brands now has direct access to a very personal device that one person keeps with him/her almost all of the time. Thus, creating videos that has a personal meaning and that can invoke an emotion can easily reflect in the minds of your prospects.
Google in its research found that smartphone video viewers are two times as likely to watch an ad than on a Television. This is good news for any marketers who are looking for easy ways to reach to their prospects.
Videos are great! We love them, you love them, so does your customers. Videos are catchy, engaging and at the same time an investment that has great returns. So make sure you include video in your content marketing mix, and reach out to those portion of customers who are more visual than anything else.